Ralph Caruso’s Playbook: How to Turn Loyal Customers Into Powerful Brand Ambassadors
In the modern business landscape, advertising is no longer the most powerful form of marketing—advocacy is. Your most persuasive salespeople aren’t in your marketing department. They’re your satisfied customers, singing your praises, posting about your products, and recommending you to friends, family, and followers. Entrepreneur Ralph Caruso has built multiple successful ventures by tapping into…