“Forget the Perfect Niche”: How Ralph Caruso Started Without One (And Why You Can Too)
If you’ve spent more time Googling “how to find my niche” than actually starting your business—you’re not alone. The pressure to have a razor-sharp niche before taking your first step can feel overwhelming. You’re told to know your “ideal client avatar,” define your micro-market, and carve out a perfect problem-solution fit… all before you’ve made…